Is this the best ad campaign of all time?
That is an actual ad for the ’62 Volkswagen. I think it’s brilliant. And it is just one in a series of very clever ads that Volkswagen used in the late 50s/early 60s. Caught At The Curb has a series of posts collecting many of the original ads and they are well worth a look. As to whether or not this is the best campaign of all time, it is of course arguable. But they are certainly in the conversation, and Advertising Age did deem them just that back in 1999. There is an interesting entry on the VW advertising over at wikipedia.