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Batteries…Dude…Batteries

I have a love hate relationship with batteries. They power so much of what we do. But I have managed to put myself in a place where I depend on so many batteries. And, perhaps more a part of the problem, so many different types of batteries.

My last trip to NY as I was packing I decided to count them and it turns our I was taking 29 batteries. Batteries for cameras, for flashes, for LEDs, for triggers. And of course the battery in the phone, and the laptop, and the extra battery that just charges those other batteries.

The night before every production is just a chaos of different chargers being shoehorned into a power strip to try to get everything charged and ready. Which, I suppose, brings us to the trivia question.

If you are like me, you probably thought this was easy. It’s the Energizer Bunny! You have been watching that bunny on television for 30 years. And you are right, kind of. If you answered Energizer Bunny then, also like me, you are probably US or Canada based.

What you might not know is that Duracell was on the battery bunny train long before Energizer. The Duracell Bunny campaign launched in 1973. Unfortunately, somehow their trademark lapsed and in 1988 Energizer came out with the bunny most of us are familiar with.

Of course, a court case ensued. The end result was a settlement where Energizer took exclusive trademark rights in the US and Canada and Duracell took exclusive rights to the rest of the world.

This is probably a great time to remind everyone that the batteries in your UPS have a failure date. Check with your manufacturer, but generally, they should be checked and possibly replaced around the three year mark. Give us a call if you would like a quote on replacements.

Our photo today is of a meter attached to a weird old battery that I just have on a shelf. It arrived with a full charge years ago and has had one lonely status light blinking at me since then. Amazingly, it still has a bit of charge. You might even call the fact that it still holds a charge… shocking…

I’ll see myself out. 😀

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